annectos´ in latin means “To Connect”.

annectos´ is a new-age trade marketing solutions company with a spectacular array of custom, innovative offerings. annectos ´partners with companies to design & execute—loyalty/incentive programs, rewards & recognition solutions.
We realize that it is critical for a product company to be constantly connected with its channel partners. annectos´ has successfully carved out a niche for itself in these 4 plus years by offering customized online/offline solutions to drive channel sales growth of leading Indian business houses and MNCs.
All annectos´ services focus on helping companies drive greater performance through their people, often in surprising ways. Our experience is spread across verticals– Telecom, IT hardware, Manufacturing, Building materials, Real Estate, Consumer goods.
All our solutions are end-to end. Be it strategic consulting, technology solutions, creative & operational support or last mile reward deliveries. We do it all. With our expert team, pan-India presence, we ensure smooth program delivery.

At annectos´, we are feverishly passionate about establishing the right connections between a product company and its channel partners. Whatever it is that you desire:
  • Recognizing & rewarding target achievements
  • Appreciating partner’s loyalty to your brand
  • Expressing gratitude to employees’/partners’ active participation in initiatives
  • Sharing fruits of your success with partners/employees

……. We create the right solution for you.
annectos´ is built on decades of collective industry experience. Having worked closely with corporates, we understand that meaningful relationships are based on reciprocity.
Nothing is more inspiring than being recognised appropriately for one’s merit. Nothing is more satisfying than being thanked for one’s contribution. And when one is rewarded or thanked, the bond grows stronger…. Happy people perform better; You remain connected.

Our Services  Read all Case Studies
Our Mission

To enable recognition through creativity, excellence and customer delight. Deliver exultation at work, business and customer environments.

Our Value

To create innovative, game changing solutions that offer customers the freedom of choice at optimised costs and grow with zest to realize our potential as a trail blazer.

Our Vision

We at annectos´ maintain unconditional integrity in all our dealings to hold our heads high with pride in ourselves and the organisation.

Management Team

Lalit Jain Founder | Director
Sharvani Sachidanand Founder | Director
Kuldip Shelke Vice | President

Lalit Jain: Founder

One of the Professional Directors at Annectoś, he is an entrepreneur and strategist since 2000 with a special knack for introducing new business ideas. After pursuing his post graduation in CA internship with Deloitte, Lalit used his strong business acumen to execute a wide range of business strategies designed to establish a greater market presence and increase revenue & profitability. A strong believer in strategic alliances he has established four businesses in diverse lines. From organic contract farming to R & R he has been building businesses ground up. Always brimming with new ideas Lalit cofounded Penguins Promo Products. At annectoś he drives Business Vision & Strategy

Sharvani Sachidanand: Co - Founder

Over 15 years of Marketing & Sales experience spanning diverse industry segments such as consumer electronics, FMCG, IT Hardware & Aesthetic Healthcare. Sharvani has worked with global brands such as Bosch (Blaupunkt), Pernod Ricard, Wipro Peripherals and Allergan (BOTOX). She has an MBA (General Management/Marketing) from the Deutsche Auslandshandelskammern (AHK), Berlin / Indo-German Chamber of Commerce (IGTC), Mumbai. Sharvani drives Business Strategy, client relations & operations at annectoś

Kuldip Shelke : Vice - President

Over 15 years of Techno-Functional experience spanning Engineering, Financial Services and Telecom industries. Kuldip has worked with global brands such as KSB Pumps and Patni Computers. He was part of design and development of compliance products in Financial services. Kuldip has an MBA (General Management) from the Deutsche Auslandshandelskammern (AHK), Berlin / Indo-German Chamber of Commerce (IGTC), Mumbai. Kuldip drives Technology & Operations at annectoś.


Advisory Board

Any organization can only be as forward-looking as its core team. For any start-up, its success is shaped by the shared strengths of its core team. The team at Annectos´ brings with it a collaboration of entrepreneurial talent, industry experience and the vision to take the company to new heights.

Nirmal Bantiya

A born entrepreneur, gifted with negotiation skills and a keen eye for business development, Nirmal graduated from MES College, Bangalore. He started Penguins in 2004 as a corporate gifting company, where he is known for his sourcing abilities and critical analysis of business. He was an invitee at IIM (Ahmedabad) for a program on SME in 2006. Understanding that there is a glaring gap today in the Rewards & Recognition space in India he is a key driver of the Annectos´ team which pioneers a new direction in this industry. Nirmal is mentor for growth at annectos.

M.D Ramanujam

People-focused, Ramanujam brings with him vast experience in sales and marketing having worked with FMCG giants like (Japan Tobacco, British American Tobacco (VST) as marketing head. He started his career with Coca Cola India (sales) after graduating from IIM K. In his last stint, he worked with WaterHealth International ‐ an American company in rural water management ‐ managing the marketing operations in India. He joined Penguins as a promoter in 2009 and is part of the Annectos´ founding team. In his role as advisor, Ramanujam provides strategic advice and shares his practical experience in growing a business.

Narayan A.R ‐ Sourcing & Vendor Management

Graduate from APS College, Bangalore and a certificate holder in management studies from Wolseyhall, Oxford U.K. Narayan has worked with large corporates in multifarious roles and has over 35 years of experience in Sourcing, Material Management, Vendor Management & International Trade. In his last corporate assignment he was with Titan for over two decades. Narayan is a Senior Advisor at Penguins & annectos. He is an energetic, self motivated extrovert.