Channel Engagement

Program Strategy & Design


We begin our association with understanding & analysing your sales goals. We add our industry, audience and solution expertise to design an incentive program that engages & excites. We help in maximising your business results by working with you on a program design that clearly defines who your people are and what’s important to them. Research has proven that properly designed incentive programs can increase performance by as much as 44%.

Program Management

We provide the best in class program management. Our team of experts are available every step of the way to ensure that your program is a success. A dedicated program management team monitors the program’s effectiveness and recommends enhancements as and when required.We assure you continuous improvement – that’s why we have regular strategic reviews with key stakeholders of the program and provide an in-depth analysis. We believe that simply offering the best incentive and loyalty marketing programs alone does not breed success. It’s delivering these in conjunction with world-class program management that makes annectos´ programs truly extraordinary. By offering best-in-class Operations Management service, we can ensure each client program runs seamlessly. Our client-focused Customer Service Team ensures you’ve got the answers you need – when you need them — enabling you to concentrate on what’s most important – your customer relationships. With satisfaction ratings exceeding 98% based on surveys completed, our customer service department is committed to exceeding expectations. Operations Management include:
  • Phone support – business hours
  • Email support – business hours
  • Warehousing
  • Logistics & Stock Management
  • Rewards & Gifts Management
  • Promotional merchandise
  • Personalisation of letters
  • Registration kits (welcome pack,reward etc.)
Annectos´ Operations Management ensures all processes run smoothly and efficiently with full visibility at all stages. Annectoś Customer Service Team delivers fast and friendly in-house customer service and email support, making it easy for participants to contact Annectoś Operations to respond to program questions, catalogue questions and resolve fulfilment issues.

Program Communication


It’s proven that people who receive frequent program communications are more likely to believe they have a chance to earn the rewards. An essential element of any incentive program’s success is how well it is communicated. Keeping participants’ attention and increasing mind share is critical to keeping them on task and focused on the business objectives. Annectoś has the team to create, produce and distribute a full array of communication tools. It is essential that the right message reaches the right people at the right time. Utilizing a variety of media helps ensure your messages are heard and, more importantly, acted upon.

Loyalty Technologies


We offer our technology as a service. Annectoś has a specialist Technology Team and marketing know-how to create loyalty marketing programs — from project development and application hosting to in-depth database analysis and design — we offer it all as a service. Our Technology-as-a-Service model provides you the most efficient and secure technology to power your loyalty program from the point accrual and reward catalogue functionality for loyalty programs to the complex transaction processing for offers and gift vouchers, our platform puts powerful channel loyalty tools at your service.
  • Point Programs
  • Social Networking
  • Mobile Applications
  • Gift Vouchers/Coupons
  • Web Applications
The Annectoś Loyalty Engine incorporates complex points, tier management rules and it is fully integrated with our reward and redemption solutions. Redemption can be made over multiple channels such as web applications, mobile applications and call center. The system stores member data so that detailed comprehensive histories of both transactions and program interactions can be created. We produce business reports on the performance of your loyalty programs and CRM initiatives to help you retain your customer focus. Whatever you require, we’ll establish the KPIs and collect feedback from the various channel touch-points. We combine these into reports that reflect trends and changes that might indicate where action is required and the impact of activities that have been implemented. Annectoś Technology Team is ready to handle new deployment, customization and integration needs.

Performance Management


It’s a proven fact that –whatever gets measured, gets done!. A loyalty or incentive driven program is one of the most measurable forms of marketing/sales expenditure. A Hewitt Associates survey states “Programs may fail to deliver on their intended goals because people are not told enough about them and are not kept up-to-date on the program’s progress.” While designing the program with you – we work with you and ask with you a few critical questions about the program:
  • What specific program metrics do we have in place?
  • Does the program present a viable value proposition, not only for our organization but also for our customers or members?
  • Is there a true and consolidated accounting of the program’s cost?
  • Is there a defined process in place for reporting on the program’s performance?
  • Do we have a way to measure the incremental return that the program generates?
We set benchmarks and analyse against pre-determined measures of success. Key Performance Indicators (KPIs) are the selected measures that provide visibility into the performance of a business and enable decision makers to take action in achieving the desired outcomes. Typically, KPIs are monitored and distributed in dashboards or scorecards to provide everyone in the organization with an understanding of the strategy implementation progress. KPI utilization enables learning and improvement on critical operations, capabilities and processes across business areas.
Annectoś creates customised business models during the loyalty program design stage that helps to define the key variables that will affect the profitability of any marketing initiative or loyalty program. Using our extensive financial and operational modeling expertise, we use these parameters to budget, plan, and track and measure its success. We do turn insights into concrete feedback that will improve your performance and drive overall ROI.

Rewards & Fulfillment


Rewards must be meaningful in order to inspire and create lasting goodwill towards your company. Today companies deal with close to five generations of people from diverse backgrounds – be it cultural or geographical. People are different. Not only do we have the generational differences, with people from Generation Y to the GI Generation, we also have differences in how people live and what they care about. We have people who prefer traditional rewards that offer timeless elegance. We also have those reward-earners who want the latest handbag, perfume, or cookware set. We have people who only want items that are environmentally-friendly, and those who want to contribute to society. We have reward-earners who want to see and be seen where the celebrities go, and those who prefer to entertain, stylishly, from their own homes. A points-based program that provides purposeful choice is the best way to reward people in personally meaningful ways. And it’s not just about what you can get with those points – it’s how people want to save and spend them. This is where our experience comes in handy. We have a professional team of buyers doing all the research into the features and functions of the merchandise. Annectoś offers the best few items at various price points and feature sets , so that achievers can choose without confusion. We make the process of reward selection a delightful experience. A special performance always deserves a special reward. What’s more is that we are also directly connected with global & Indian brands. So our reward deliveries are streamlined and punctual. No more long waits of months for your partners. Our reward delivery processes work like clockwork. Delivering happiness!