Know Your Channel (KYC)In India – given the geographical expanse, and its complexities, a robust distribution, with a wide and well connected channel partner network is a must.
Width of DistributionDistribution strategy is perhaps the most important weapon. A great distribution strategy and execution can dramatically boost the top line. And of course a poorly performing channel can do the exact opposite. Given the diversity and the geographical expanse of the country, keeping track of and maintaining a robust distribution base is a challenge faced by most product companies. Checking the health of the distribution channel & constantly updating the same, is a key requirement today. We help our clients with this. We help them increase and update their distribution base by identifying and enrolling new retail outlets. How do we do it : Our well trained FOS (Feet on street) teams ensure :
Missed OppurtunityGiven the geographical diversity of India –one of key challenges companies face today is knowing & reaching out retailers effectively. It’s critical for companies to focus, improve their distribution and expand their reach. Brand loyalty and retailers recommendations drive consumer purchase decisions. The retailer landscape in India also changes rapidly- with additions, deletions and changes in ownership.