Know Your Channel (KYC)Given the vastness of the Indian sub-continent and its cultural complexities, a vigorous distribution network is a must. Brands need to seamlessly connect to Channel partners to maximize ROI. annectos´ Know Your Channel TM (KYC) initiative is thus fundamental and inescapable for any brand that aspires efficiency and/or expansion.
Width of DistributionA powerful distribution strategy coupled with efficient execution is at the heart of a product company’s channel sales growth and can dramatically boost the top line while a poorly performing channel can belie all ambitious forecasts.
Missed OppurtunityProduct companies dependent on trade marketing need to know and reach out to retail markets effectively as new opportunities crop up. The Indian retailer landscape changes rapidly with every new product, obsolete one and changes in brand ownership.