Our Story

Founded in 2012, annectos is a specialist trade marketing firm that designs, conceptualises and deploys programmes that span the ecosystem of business to trade activities.

Specialists in the Business to Trade (B2T) category.

With a key focus on ROI, our areas of specialization include trade marketing initiatives, channel & influencer engagement programs, retailer enrollment and network expansions.

We exist to create lasting trade loyalty and last mile profitability for businesses that are channel intensive.

We are dedicated to make our clients 'retail partners' lives more convenient, profitable and rewarding.


Purpose

Our guiding force is to ensure that your organisation delivers exceptional trade marketing programmes. We constantly push the envelop to deliver best in class solutions that are transforming, practical and profitable to your organisation.

Partnership

We commit to being an extended arm of your sales & marketing teams. We immerse ourselves in your business , thoroughly understand your needs, are able to deploy industry best practices gained through our experiences and create solutions that are relevant and specific to you.

Performance

Our programmes are measurable and benchmarked to pre determined success outcomes. We constantly endeavour to help you achieve desired outcomes.